The key lies in the two letters “IN”. A simple preposition placed in front of a well-known name like Lebole recalls a story from the 1960s, when the fame of the male clothing brand lay in the magical phrase “I have a soft spot for a man dressed In Lebole”.  oday that “soft spot” is for beautiful objects that seduce in the most natural way in the world, proved by the success of the Lebole earrings and necklaces. The Lebole jewels are unique articles for real jewellery lovers, each different from the next and all made  in silver or bronze galvanised gold with natural stones. Each pair of earrings has a story to tell, often a legend, and each is exclusively Made in Italy. In Lebole is a new line whose philosophy is that of the brand that knows how to bring together mass  roduction and culture. The line comes out of the need for an easily replicated product aimed at a contemporary audience charmed by the brand’s ideas and images. These are parallel collections that interpret the same concept of aesthetic research and  sensitivity to materials.