Leo Pizzo has been operating for 45 years in the production of luxury handcrafted jewelry,up to be seen as a reference point for the Italian goldsmith creativity in the world for its classicism, rigor and beauty. LeonzioPizzo, born in 1947, arrived as a young man in the Valencian gold district seekinghis fortune. He started as an apprentice in the firm "Emanuelli&Buzio"; his natural inclination for the jobconvinced Mr. Emanuellito teach him all the secrets of this fascinating profession. The great passion for art pushed him to study jewelry design by himself. When in 1971 he founded Leo Pizzosrl, his 360 degree training was complete; this deep knowledge, combined with an exceptional tenacity and foresight, is the key that allowed him to lead to success a company that today boasts a hundred of employees. Made in Italy means manufacturing excellence, but also the geographic location matters. The bond with the city and the people is very much alive in the company's philosophy: the production has been mantainedin Valencia because there of a strong sense of duty towards employees and their families, as well as a sense of gratitude for the opportunities received. In the 80's Mr. Pizzo met his future wife, Rosaria Di Giorgio, a well known gemologist. The three children bornduring the happy marriage represent the continuity of the business boost given by the founder.
The quality of raw materials, sophisticated design and craftsmanship are the appreciated and recognized internationally cornerstones that guide the brand, distinguishing it from competitors. Leonzio and Rosaria personally choose the precious stones; each piece is followed step by step by a master craftsman. Leo Pizzo is characterized by the combination of the drive for innovation in production processes and the preservation of the ancient goldsmith tradition: in parallel with the traditional design and modeling, since 10 years the most advanced computer prototyping technologies have been implemented to develop the creation of magnificent jewels.
The flagship stores are located in some of the most prestigious Italian squares: the first opening took place in Taormina, then Rome and later Milan, all highly symbolic places representative of our culture. The contact with the final user is a valuable direct source of inspiration and provides a continuous incentive to improvement, from the feedbackabout the products up to ideas for new collections.
Three hundred retailers in the world ensure the satisfaction of the all customers’ needs by breaking down linguistic or geographical barriers, thanks to the efficiency of customer service and logistics network. They are selected according to the prestige of their stores, located in strategic areas.