It is a plot that intertwines design and tradition, research, innovation and ancient knowledge. This is the story of Diffusione Orologi, the group that produces and distributes some of the fashion jewelery and contemporary watchmaking brands most appreciated by those who love to stand out. It is an all-Italian tale, made up of ingenuity and passion, of people who silently handed down the precious goldsmith's art from generation to generation and contributed to transforming the ancient system of corporations in the Neapolitan jewelery district.
Diffusione Orologi srl was founded in Naples at the end of the nineteenth century as a small goldsmith shop. In his workshop, Giovanni Cascella mixes technique and art with an extraordinary ability to create wonderful jewels, in a meeting of talents that has given life to a unique and unrepeatable design. It is his son Giuseppe who transformed the workshop into a company and registered the 1NA goldsmith's hallmark, as a guarantee of authenticity and quality. Since then it has only been a crescendo, up to the third generation of the family with Mario launching and distributing the LORELEIX watch brand. At the end of the nineties, Anna Cascella, fourth generation of the founder's descendants, with her husband Franco Giglio, now CEO, took up the legacy of the company to bring it, step by step, to today's reality: a leading group in the sector of contemporary jewelery and watchmaking.
The heritage and production quality remain of the origins, but everything else is rethought with the aim of presenting to the market collections of precious, sophisticated, innovative and accessible, which interpret fashion trends in the language of design. This is how the OPSOBJECTS, KULTO925, IAMTHEWATCH, IAM THE SEA and KULTO brands were born: each with its own identity.
With OPSOBJECTS the absolute protagonist is the design that tells of constant research on materials: from the tactility of silicone to the precious dips in today's gold. With KULTO, the company presents to the market lines of jewelry made from a universe of symbols, bohemian-chic details and a mix of styles. KULTO925 was born in 2019 with the idea of ??offering maximum customization of silver jewelery. Precious charms are attached to a classic tennis court, with a mechanism patented by the company, to choose from among many proposals and to be added one after the other in a very personal story of one's life. In 2019 IAMTHEWATCH also arrives, an irresistible watch that becomes the sign of recognition of a new young and dynamic tribe. Those who wear IAMTHEWATCH are not afraid to immerse themselves in colors, they are not afraid of the passing of time, they can't wait to share their style with friends and followers. After IAM THE WATCH, IAM THE SEA was born with the vocation of 100% eco-sustainability: they are watches made from 100% recycled plastic.
In addition to its own brands, Diffusione Orologi srl carries out an intense scouting activity on innovative and international brands, dealing with their importation and distribution in Italy. Among these: DANIEL WELLINGTON watches and jewels, the first inspired by the classic models of the past, the pret-a-porter proposals by PDPAOLA, considered jewels of great charm and COEUR DE LION, jewels handmade with love and great care.
