Through three centuries of history and five generations, we have contributed to the growth and development of thousands of companies in the goldsmithing and watchmaking sectors by selling machinery, tools, and spare parts.

It all began in 1880 when Pasquale Belardini opened a retail kiosk for jewelry, watches, and gift items in Piazza Mercato in Naples.
At the end of the 19th century, he inaugurated a shop on Corso Umberto, which, for the following decades — even later with his daughter Elisabetta — became a point of reference for local jewelers, goldsmiths, and watchmakers.

Starting in the 1950s, under the leadership of Alberto del Giudice, the Belardini company expanded its supply services. Despite the absence of today's digital solutions, Alberto created a storage and search system for thousands of items so efficient that its fundamental structure remains unchanged to these days. In the 1980s, Alberto's children (Elisabetta, Paola, Loredana, and Francesco del Giudice) implemented a main transformation that in 1997, alongside the historic headquarters in Naples’ Borgo Orefici , led to the opening of a new and larger location in Marcianise at the Tarì Jewelry Center , one of Italy’s leading wholesale and exhibition hubs.

Following the establishment at Tarì, Belardini began expanding its products range: alongside watchmaking tools and supplies, it introduced categories such as goldsmith and gemology tools and machines, laboratory furnishings, store equipment, and packaging.
Today, the fifth generation, represented by Alessandro Pierro, Roberta, and Alberto del Giudice, continues the business with professionalism and enthusiasm, always guided by Belardini's two pillars: tradition and innovation.