Dana L'Or 9 Carat is a Brand of 9 Carat Gold Jewellery.

Dana was born from the experience of L.C. S.R.L., the 18-carat gold jewellery wholesaler founded by Leonardo Cecere thirty years ago, and from the growing awareness that the gold jewellery sector is changing fast.  

The Dana project is the result of a two-year study involving the entire gold jewellery supply chain: manufacturing companies, jewellers and private individuals. The main objective was to address the very sensitive issue of 9-carat gold jewellery and to give a clear, transparent and valuable answer.

The Dana offer consists of Jewellery with a unique and distinctive design, different from the classics of 18-carat goldsmithing, designed for a specific retail price range from €40 to €400.

The Dana proposal includes quality display media, such as the display stands and the Box, ideal for having a stock that is always well cared for and ready to use.

Each piece of Jewellery will always be accompanied by state-of-the-art packaging, designed to make the Dana offer transparent, to minimise your reputational risk and, finally, to encourage informed buying by your customers. 

We want to breathe new life into Gold Jewellery thanks to 9 carat purity.

Dana is attainable luxury, valuable jewellery accessible to all, it is experience, emotion, a guarantee of quality.

Start with us your change, your journey into accessible luxury.